2019 PUBLICATION Roster

Explore our range of publications for 2019

 
 

MAGAZINES

 
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european trainer

The quarterly magazine for the training and development of the thoroughbred. Official magazine of the European Trainers’ Federation.

TARGET READERSHIP: Racehorse trainers and industry professionals across Europe

DISTRIBUTION: 4,000 copies per quarter by direct mail to trainers and subscribers

PUBLICATION SIZE: A4 - FORMATS: Print and Ezine

PUBLICATION SCHEDULE: January to March / April to June / July to September / October to December

 
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north american trainer

The quarterly magazine for the training and development of the thoroughbred. Official magazine of the California Thoroughbred Trainers (association). Sent to all members of the Consignors and Commercial Breeders Association, the Maryland Horse Breeders Association, the Pennsylvania Breeders Association and the Virginia Thoroughbred Association.

TARGET READERSHIP: Racehorse trainers, breeders and industry professionals across North America

DISTRIBUTION: 8,000 copies per quarter by direct mail to trainers and subscribers. Distributed to all “live” racetracks and training centers

PUBLICATION SIZE: A4 - FORMATS: Print and Ezine

PUBLICATION SCHEDULE: February to April / May to July / August to October / November to February

 
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thoroughbred owner breeder

Europe’s leading monthly racing and bloodstock magazine. The official monthly magazine of the Racehorse Owners Association and Thoroughbred Breeders’ Association.

TARGET READERSHIP: Racehorse owners and thoroughbred breeders across Europe

DISTRIBUTION: 9,500 copies per month by direct mail to members and subscribers

PUBLICATION SIZE: A4 - FORMATS: Print and Ezine

PUBLICATION SCHEDULE: Monthly

 
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the irish trainer

The monthly newsletter for members of the Irish Racehorse Trainers Association.

TARGET READERSHIP: Racehorse trainers, racecourses and major stud farms in Ireland

DISTRIBUTION: 600 copies by direct mail to readers

PUBLICATION SIZE: A5 - FORMAT: Print

PUBLICATION SCHEDULE: Monthly

 

ANNUAL TITLES

 
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THE NTF RACING DIARY

The official hardback annual diary of the National Trainers’ Federation.

TARGET CIRCULATION: Racehorse trainers and leading owners, breeders and industry professionals in the UK

DISTRIBUTION: 2,000 copies by direct mail

PUBLICATION SIZE: Outsized A4 - FORMAT: Print

PUBLICATION SCHEDULE: Annual (December 1st)

 
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The IRTA Racing Diary

The official hardback annual diary of the Irish Racehorse Trainers Association.

TARGET CIRCULATION: Racehorse trainers, breeders and industry professionals in Ireland

DISTRIBUTION: Direct mail to trainers, Irish racing industry professionals and available through TRI (700 circulation)

PUBLICATION SIZE: Outsized A4 - FORMAT: Print

PUBLICATION SCHEDULE: Annual (December 1st)

 
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ROA Awards Brochure

Celebrating the horses, owners, trainers and breeders who have made an impact this year.

TARGET CIRCULATION: Those who attend the Racehorse Owners Association Awards, a black-tie event held on London’s prestigious Park Lane on the first Thursday in December

DISTRIBUTION: To all guests at the Awards and online via Ezine format

PUBLICATION SIZE: A4 - FORMAT: Print

PUBLICATION SCHEDULE: Annual (Early December)

 
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ROA Badge Scheme Booklet for Owners

Detailing the fixtures where owners get complimentary admission for the year ahead, plus profiles of trainers, syndicates and racecourses.

TARGET CIRCULATION: Exclusively to the 7,000 racehorse owners who each own more than 50% of a horse in training in the UK

DISTRIBUTION: By direct mail and Ezine format

PUBLICATION SIZE: A5 - FORMAT: Print

PUBLICATION SCHEDULE: Annual (late December)

 

SUPPLEMENTS

 

Feed & Nutrition Guide (June)

An A-Z index of supplements and nutritional products specifically for the racing industry.

TARGET CIRCULATION: Racehorse trainers and veterinary professionals interested in using supplements and equine nutrition products

DISTRIBUTION: Included with European Trainer

PUBLICATION SIZE: B5 - FORMAT: Print / Ezine

PUBLICATION SCHEDULE: Annual (July-September issue of European Trainer)

View the 2018 Feed & Nutrition Guide - here

 

Sales Preparation Supplement

A guide to the best practices and advice for preparing yearlings ahead of the sales and an overview of the summer sales season. Editorial content related to sales preparation.

TARGET CIRCULATION: Racehorse breeders, owners and consignors

DISTRIBUTION: Included with Thoroughbred Owner Breeder

PUBLICATION SIZE: B5 - FORMAT: Print / Ezine

PUBLICATION SCHEDULE: Annual (TBC)

View the 2018 Sales Preparation Supplement - here

 

Kentucky Racing & Sales Supplement (September)

Preview supplement to the Keeneland and Fasig-Tipton yearling sales held between September and October, including details on consignors, stallions, trainers and agents attending the sales as well as a comprehensive where to stay and eat guide for the sales. Editorial content related to the sales.

TARGET CIRCULATION: Racehorse breeders, owners, trainers and consignors

DISTRIBUTION: Included with Thoroughbred Owner Breeder

PUBLICATION SIZE: B5 - FORMAT: Print / Ezine

PUBLICATION SCHEDULE: Annual (August issue)

View the 2018 Kentucky Racing & Sales Supplement - here

 

BESPOKE SALES SUPPLEMENTS

 

Preview supplements for upcoming sales including in-depth catalogue analysis, details on consignors, stallions, attendees, and where to stay and eat. Editorial content related to sale.

DISTRIBUTION: Included with Thoroughbred Owner Breeder and/or Trainer Magazine. Promoted via Social Media channels.

PUBLICATION SIZE: B5 - FORMAT: Print / Ezine

PUBLICATION SCHEDULE: As required

PUBLICATION EXAMPLES:

Saratoga Selected Yearling Sale 2018

The 2018 Canadian Premier Yearling Sale Supplement

 

STORYBOARD / SOCIAL MEDIA MANAGEMENT

 

We are of the belief that website advertising simply does not work. What consumers want when they go online is content which they can engage with in a non-advertising format. We are offering clients total social media management and also our Product Focus “Storyboards”.

Storyboards are written in an editorial format with use of both images, video and links. They are ideally suited for promotion via social media and as stand-alone articles or blogs on websites.

EXAMPLES: anderson-co.com/storyboards

SOCIAL MEDIA MANAGEMENT: anderson-co.com/social-media-management

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