Social media and email engagement is now a part of our promotion of North American Trainer with active Facebook and Twitter accounts to reach even more end users.

Individual articles are now being promoted, with advertisers 'tagged' into each relevant posting.

* The recent 'pre-Breeders' Cup' issue was promoted via social media and reached 69,300 people and was liked 2,823 times.

* Magazines and article email promotion to over 3,500 email database with 26.7% average open rate.