ABOUT THOROUGHBRED OWNER BREEDER

  • The only magazine sent to every member of the Racehorse Owners Association and Thoroughbred Breeders’ Association every month

  • 92% of readers have been reading Thoroughbred Owner Breeder for at least one year

  • 85% read every issue

  • 86% of readers don’t regularly read the daily online PDF publications

  • An average of two readers per copy, so the total estimated readership is circa 20,000 per issue

  • 87% say the magazine keeps them in touch with what’s going on in the racing and breeding industry

  • 83% say the magazine helps them to pursue their passion and interests

  • 66% say Thoroughbred Owner Breeder is better than any other horse racing magazine

  • 81% say Thoroughbred Owner Breeder is really helpful to the racing and bloodstock industry

Stallions (general)

  • 59% of breeders say the magazine helps them to gain valuable information on stallion availability and costs

  • 85% of readers have attended the sales

  • 93% of breeders read the sales coverage in every issue

  • 43% of breeders each own between one and five mares

Stallions (UK based)

  • 94% of readers use UK-based stallions

Stallions (OUTSIDE THE UK)

  • 67% of readers will send their mares to stallions outside the UK