Transient

Europe's most widely read racing and bloodstock magazine

The only magazine sent to all members of the Racehorse Owners’ Association and the Thoroughbred Breeders’ Association. 

Each issue contains thought-provoking articles from leading writers tackling the big issues, unrivalled coverage and analysis of the major thoroughbred sales, dedicated international news reporting and exclusive global stakes results tables, plus superb photography and much, much more. 

A MUST READ for anyone passionate about racing and breeding. 

With an average monthly circulation of approximately 9,800 individual readers, Thoroughbred Owner & Breeder is simply Europe’s most widely read monthly horseracing magazine. 

Transient

Click here to see our current ABC Certificate - July 2016 to June 2017.

WHO ARE OUR READERS?

  • 96% of our readers either own or breed thoroughbred racehorses
  • 45% of readers are owner / breeders
  • 41% of readers are purely owners
  • 10% of readers are purely breeders
  • 4% are purely industry professionals 

THE TYPE OF RACING THEY FOLLOW

  • 50% of owner / breeders are flat only
  • 29% of owner / breeders are NH only
  • 21% of owner / breeders are dual purpose 

THE COST OF OWNERSHIP AND BREEDING

  • Each owner spends, on average, over £18,000 per horse on training fees alone, per annum
  • At Tattersalls, Europe’s leading auction house, the average cost of purchasing a yearling at the premier sales in 2014 was over £235,000
  • The average cost of a stallion nomination, published in Thoroughbred Owner & Breeder (Dec 14), exceeded £16,000 

NUMBER OF HORSES OWNED AND BRED

  • The average owner / breeder has 3 1/2 horses in training
  • The average owner / breeder owns approximately 4 broodmares
  • The average owner has 2 1/2 horses in training
  • The average breeder owns 3 broodmares 

WHERE READERS KEEP THEIR BROODMARES

  • 61% of readers who own broodmares keep their mares at home
  • 34% of readers who own broodmares board their mares at stud
  • 5% of readers who own broodmares keep them both at home and stud 

WHEN READERS BUY THEIR STALLION NOMINATIONS

  • 49% of breeders or owner / breeders buy nominations 2-3 months in advance
  • 29% of breeders or owner / breeders buy nominations 3-6 months in advance
  • 17% of breeders or owner / breeders buy nominations a month in advance
  • 5% of breeders or owner / breeders buy nominations a week in advance 

WHERE READERS KEEP THEIR BROODMARES OVERSEAS

  • 52% of readers who own broodmares overseas keep them in Ireland
  • 22% of readers who own broodmares overseas keep them in France
  • 17% of readers who own broodmares overseas keep them in the USA
  • 4% of readers who own broodmares overseas keep them in Germany
  • 5% of readers who own broodmares overseas keep them in other countries