ABOUT THOROUGHBRED OWNER BREEDER

  • The only magazine sent to every member of the Racehorse Owners Association and Thoroughbred Breeders’ Association every month

  • 92% of readers have been reading Thoroughbred Owner Breeder for at least one year

  • 85% read every issue

  • Guaranteed average monthly circulation (ABC certified) of 9,800 mailed copies

  • An average of two readers per copy, so the total estimated readership is circa 20,000 per issue

  • 87% say the magazine keeps them in touch with what’s going on in the racing and breeding industry

  • 83% say the magazine helps them to pursue their passion and interests

  • 66% say Thoroughbred Owner Breeder is better than any other horse racing magazine

  • 81% say Thoroughbred Owner Breeder is really helpful to the racing and bloodstock industry

  • 86% of readers do not regularly read the daily online PDF publications

OWNERSHIP

  • 88% of readers are owners

  • Readers each own an average of 2 NH or Flat racehorses

  • 50% of owners own a horse outright

  • 48% of owners own via shared ownership

  • Owners each use an average 2 trainers at any one time

  • 85% of readers attend the sales

  • The average net wealth per reader is £1.8m (excluding main residence)

  • 60% of readers are business owners; the average turnover per business is £2.35m