On average, 3,500 print copies distributed per issue.
With a read of 3.5 people per copy - it gives a reach of approximately 12,250 people per issue.
Distributed to the following countries AROUND THE WORLD with 10 or more readers per country:
Average issue circulation ETF members (UPDATED September '18):
Austria - 20
Belgium - 89
Czech Republic - 73
France - 210
Germany - 101
Hungary - 11
Ireland - 384
Italy - 174
Netherlands - 12
Norway - 17
Poland - 31
Slovakia - 24
Slovenia - 12
Spain - 43
Sweden - 40
UK - 571
In addition, the magazine is also circulated as follows:
+ 50 copies to Turkish trainers
+ (approx) 150 copies to countries with less than ten readers per country.
+ (approx) 1,150 copies distributed to subscribers / professional keepers of horses / trade suppliers per issue
+ (approx) 100 copies at trade shows.
+ (approx) 100 - subscription renewals (between publications).
+ (approx) 100 copies through news trade.
+ (approx) 50 copies per issue to the member countries of the European Mediterranean Horseracing Federation
ABOUT OUR READERS:
The readers of Trainer magazine train over 75,000 thoroughbreds
3.5 different people read each copy of Trainer Magazine.
Average age of trainers who receive the magazine: 49 years old
Each reader trains on average, 23 thoroughbreds
Total readership now exceeds 12,250.
54% of trainers rent their yard, 46% own their yard
Average number of full-time yard staff - 4; average number of full-time work riders - 7
Average number of part-time yard staff - 1 ; average number of part-time work riders - 2
The average reader will spend over £1,400 / €1,800 per quarter on: farriery, hard feed, supplements, hay and bedding per horse
43% will upgrade their facilities every year
Trainer representation: 44% Dual Purpose, 41% Flat, 15% Jumps
46% train between 1-50 horses