On average, 3,500 print copies distributed per issue.

With a read of 3.5 people per copy - it gives a reach of approximately 12,250 people per issue.

Distributed to the following countries AROUND THE WORLD with 10 or more readers per country:

Average issue circulation ETF members (UPDATED September '18):

EUT Map.png
  • Austria - 20

  • Belgium - 89

  • Czech Republic - 73

  • France - 210

  • Germany - 101

  • Hungary - 11

  • Ireland - 384

  • Italy - 174

  • Netherlands - 12

  • Norway - 17

  • Poland - 31

  • Slovakia - 24

  • Slovenia - 12

  • Spain - 43

  • Sweden - 40

  • UK - 571

In addition, the magazine is also circulated as follows:

+ 50 copies to Turkish trainers

+ (approx) 150 copies to countries with less than ten readers per country.

+ (approx) 1,150 copies distributed to subscribers / professional keepers of horses / trade suppliers per issue

+ (approx) 100 copies at trade shows.  

+ (approx) 100 - subscription renewals (between publications). 

+ (approx) 100 copies through news trade.

+ (approx) 50 copies per issue to the member countries of the European Mediterranean Horseracing Federation

ABOUT OUR READERS:

  • The readers of Trainer magazine train over 75,000 thoroughbreds
    3.5 different people read each copy of Trainer Magazine.

  • Average age of trainers who receive the magazine: 49 years old

  • Each reader trains on average, 23 thoroughbreds

  • Total readership now exceeds 12,250.

  • 54% of trainers rent their yard, 46% own their yard

  • Average number of full-time yard staff - 4; average number of full-time work riders - 7

  • Average number of part-time yard staff - 1 ; average number of part-time work riders - 2

  • The average reader will spend over £1,400 / €1,800 per quarter on: farriery, hard feed, supplements, hay and bedding per horse

  • 43% will upgrade their facilities every year

  • Trainer representation: 44% Dual Purpose, 41% Flat, 15% Jumps

  • 46% train between 1-50 horses