With a read of 3.5 people per copy - it gives a reach of OVER 12,500 per issue.

ABOUT OUR READERS:

  • The readers of Trainer magazine are responsible for the day-to-day training and management of over 38,000 individual thoroughbreds

  • 3.5 different people read each copy of Trainer Magazine

  • Average age of trainers who receive the magazine = 49 years old

  • The average number of horses in training by each licensed trainer = 23

  • Total readership per issue exceeds 12,500

  • 54% of trainers rent their yard, 46% own their yard

  • Average number of full-time yard staff - 4; average number of full-time work riders - 7

  • Average number of part-time yard staff - 1 ; average number of part-time work riders - 2

  • The average reader will spend over £1,400 / €1,800 per quarter on: farriery, hard feed, supplements, hay and bedding per horse

  • 43% will upgrade their facilities every year

  • Trainer representation: 44% Dual Purpose, 41% Flat, 15% Jumps

  • 46% train between 1-50 horses