Europe's most widely read racing and bloodstock magazine

The only magazine sent to all members of the Racehorse Owners’ Association and the Thoroughbred Breeders’ Association. 

AND in digital format to members of the Irish Thoroughbred Breeders’ Association.

Each issue contains thought-provoking articles from leading writers tackling the big issues, unrivalled coverage and analysis of the major thoroughbred sales, dedicated international news reporting and exclusive global stakes results tables, plus superb photography and much, much more. 

A MUST READ for anyone passionate about racing and breeding. 

With an average monthly circulation of approximately 9,800 individual readers and a monthly readership of over 20,000, Thoroughbred Owner Breeder is simply Europe’s most widely read monthly horseracing magazine. 

Statistics about our readership:

  • 92% of readers have been reading Thoroughbred Owner Breeder for at least one year

  • 85% read every issue

  • 86% of readers don’t regularly read the daily online PDF publications

  • An average of two readers per copy, so the total estimated readership is circa 20,000 per issue

  • 87% say the magazine keeps them in touch with what’s going on in the racing and breeding industry

  • 83% say the magazine helps them to pursue their passion and interests

  • 81% say Thoroughbred Owner Breeder is really helpful to the racing and bloodstock industry

    • 59% of breeders say the magazine helps them to gain valuable information on stallion availability and costs

    • 85% of readers have attended the sales

    • 93% of breeders read the sales coverage in every issue

    • 43% of breeders each own between one and five mares

    • 56% of breeders have their mares based at their own stud

    • The mean average acreage for breeders’ own properties is 32 acres

    • 42% of breeders have their mares based at a boarding stud

    • 86% of breeders will use the services of a consignor

    • 88% of readers are owners

    • Readers each own an average of 2 NH or Flat racehorses

    • 50% of owners own a horse outright

    • 48% of owners own via shared ownership

    • Owners each use an average 2 trainers at any one time

    • 85% of readers attend the sales

    • The average net wealth per reader is £1.8m (excluding main residence)

    • 60% of readers are business owners; the average turnover per business is £2.35m

    • 73% of readers will attend 11+ meetings per year

    • 90% of readers dine at racecourses and/or hire private boxes

    • 11% of readers sponsor races