Europe's most widely read racing and bloodstock magazine
The only magazine sent to all members of the Racehorse Owners’ Association and the Thoroughbred Breeders’ Association.
AND FROM JANUARY 2025 in digital format to members of the Irish Thoroughbred Breeders’ Association.
Each issue contains thought-provoking articles from leading writers tackling the big issues, unrivalled coverage and analysis of the major thoroughbred sales, dedicated international news reporting and exclusive global stakes results tables, plus superb photography and much, much more.
A MUST READ for anyone passionate about racing and breeding.
With an average monthly circulation of approximately 9,800 individual readers and a monthly readership of over 20,000, Thoroughbred Owner Breeder is simply Europe’s most widely read monthly horseracing magazine.
Statistics about our readership:
92% of readers have been reading Thoroughbred Owner Breeder for at least one year
85% read every issue
86% of readers don’t regularly read the daily online PDF publications
An average of two readers per copy, so the total estimated readership is circa 20,000 per issue
87% say the magazine keeps them in touch with what’s going on in the racing and breeding industry
83% say the magazine helps them to pursue their passion and interests
81% say Thoroughbred Owner Breeder is really helpful to the racing and bloodstock industry
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59% of breeders say the magazine helps them to gain valuable information on stallion availability and costs
85% of readers have attended the sales
93% of breeders read the sales coverage in every issue
43% of breeders each own between one and five mares
56% of breeders have their mares based at their own stud
The mean average acreage for breeders’ own properties is 32 acres
42% of breeders have their mares based at a boarding stud
86% of breeders will use the services of a consignor
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88% of readers are owners
Readers each own an average of 2 NH or Flat racehorses
50% of owners own a horse outright
48% of owners own via shared ownership
Owners each use an average 2 trainers at any one time
85% of readers attend the sales
The average net wealth per reader is £1.8m (excluding main residence)
60% of readers are business owners; the average turnover per business is £2.35m
73% of readers will attend 11+ meetings per year
90% of readers dine at racecourses and/or hire private boxes
11% of readers sponsor races